We were commissioned by Global Doctor to create a
campaign that enabled them to reach elements of the
mining industry, in Australia and South East Asia.

The whole brochure was constructed in Photoshop only,
no other DPT software was employed at all. This gave
us the freedom to treat the job as one image and not
swop between various programs. This method of designing,
to us as photography based image makers, is a natural
progression that digital technology gives. It is still the
same criteria, We are still image makers. It is still the
same joy of creating on print that the days (and nights)
spent in the darkroom gave.

The finished product was printed on 300 g/2m stock,
matt laminated overall, with spot UV gloss varnish on
the inset images and large text only.

The criteria here was that it had to make a mark, be self
contained ( should not fall out of the package) and that
in was informative.

We started the design with duotone images, these
gradually gave way to spot colour as the brochure
unfolded.

We used selective colour removal to gradually change
the accent from mono archival images, to full colour.


Click for a larger view of the inside panel
detail, first page.

Click for a larger view

Global Doctor is an international
company providing medical and
specialist care to patients around
the world, utilizing Telemedicine
Technology.

This enables them to link via Video
Conferencing, emergency
practitioners to its network of clinics
and remote areas in the Resource Industry.



Click each panel to see larger views.
Finished (open) size measures 69.5 x 20cms


Click each panel to see larger views. Inside spread

Thanks to Global Doctor Perth, Kevin Wigg & Sha Jahan.

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